VFM Honda BigWing

As part of the VFM Group, we like to say “It’s all in the name”; VFM represents “Value For Money”. We believe in doing good work, being efficiently tech-driven, continuously moving forward, and building great teams.

A Bit About Us

Since 1954, VFM has continuously brought business innovation to Bangalore. Starting in Automotive, we have catered to 1.5 million customers across various sectors over the years. Our love and appreciation for the city and its dynamic community has grown over decades; we are long-term residents of Bangalore, with our family's roots tracing back to 1950 when our founder, Kesar Singh Chandok, moved here and established Bombay Automobiles as dealers and importers of automobile spare parts.

While our family remained small, our journey since 1983 has seen diversification into various industries, including two-wheeler dealerships, automobile component distribution, commercial real estate, hospitality, residential real estate, direct marketing of home loans, credit cards processing, medical equipment, real estate exhibitions in India and overseas, and software development.

We proudly represent the third generation of an automobile business family with interests in various other industries. Over the years, we have built a strong social standing and enjoy great repute. Our enduring relationships with both corporate and government sectors reflect our commitment to excellence.

Passion drives our business endeavors, consistently positioning us as leaders in our respective fields.

Key Milestones in Our Journey

1. Kesar Motors began operations in 1983, dealing in Kinetic Honda scooters manufactured by Kinetic Engineering Ltd, until 1996.
2. From 2001 to 2018, Haiku Honda specialized in Honda motorcycles and scooters in India.
3. Since 2018, VFM Honda has focused on Honda motorcycles and scooters.
4. In 2020, BigWing BLR established a showroom in Indiranagar and a service center in Ulsoor.
5. Today, the VFM Group has been in business for 41 years, steadily expanding to three showrooms and three service centers. Our customer base has grown from 15 lakh customers since 1983 to an additional 3 lakh customers since 2018.

Values

Every business requires a guiding set of principles, especially growing multi-generational ones that are keen on innovating. VFM emphasizes Customer Lifetime Value and maintains a customer-centric approach.

To serve our growing community effectively, we continually invest in improvement. Our approach combines embracing technology with a respect for old-school values. We refine our capabilities behind the scenes and build technology to ensure smooth operations at our showrooms and service locations, while maintaining a personal connection with the community we cherish. Regular events at our showrooms, like RideReview, Coffee Hangouts, and Bike Launches, underscore our community-oriented spirit. DIY Service Classes demonstrate our commitment to customer empowerment and education. Our showrooms and service centres deliver at the highest level

What’s Next

We are committed to making your journey with your Honda motorcycle and VFM Honda BigWing the best we can — from your initial inquiry and purchase to ongoing maintenance and upgrades. that end, our overarching goals for the future include:

1. Maintaining our exemplary customer service record: As we expand our reach across Bangalore, it is crucial that we continue to deliver service of the highest standard. We are constantly implementing tech-driven solutions behind the scenes to allow our experienced sales and service teams to excel at serving our customers.
2. Making it easier for you to get what you need: Whether it's information about a model you’re interested in, booking a test ride, purchasing a bike, or getting your bike serviced, we strive to keep things as hassle-free for you as possible. Visit us, call us, fill out a form, or message or email us - we strive to make it as convenient as possible to reach us.
3. Enhancing your Wing Rider experience: As motorcycle enthusiasts, we embrace all aspects of biking:
   • the thrill of the ride
   • the pride of caring for your machine
   • the excitement of new launches
   • the bond of a community that shares a passion
   • celebrating the experiences of our fellow riders

We look forward to you joining us for all our upcoming events, monthly rides, DIY maintenance workshops, and hangouts.

At VFM, we use our combined expertise in automotives, management, and technology to innovate and grow while increasing our offering for our customers. As we continue to grow and serve our community, we remain dedicated to fostering strong relationships, upholding our tradition of excellence, and above all, providing Value for Money.